Shoecare
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If one invests in a good pair, it pays – in more ways than one if looked after properly. At Fellmonger, we make quality footwear. We thus help you by suggesting the best way to care for your footwear – from cleaning to polishing and even their so that they last longer. Get ready to keep your best foot forward, gentlemen.

Step 1: Clean

If you’ve ever shelled out a tidy sum for a quality pair of leather shoes, you’ll know that they need cleaning even when they’re not especially dirty. So, the first step in caring for leather shoes is regularly removing dust and light surface debris from the uppers with a horsehair brush and then cleaning it with a cotton cloth.

Step : 2 Condition

Next, you’ll need to condition your shoes so as to soften and moisturise the leather and help prevent it from cracking. You should apply a conditioner to your shoes whenever you feel the leather is getting dry, but this is something of an acquired skill and it’s not always so easy to determine – a general rule is to condition every five to ten wears in hard conditions, and every fifteen to twenty-five otherwise.Also leather conditioners are a bit hard to find. We recommend you to search online for a good leather conditioner. Try it on a small area first to see the result. Follow directions written on the product for best results. Invest in a soft cloth and buff a little of the conditioner into the shoes in small layers using tight, circular motions. Once the entire surface of the shoe is treated, take care to wipe away any excess product.

Step : 3 Polishing

This might seem obvious but better safe than sorry: make sure you match the color of your polish to the color of your shoe – for example,oxblood Derbies should be shined with burgundy wax.
Note:do pre-test in an inconspicuous area on the shoe before applying it to the entire surface area to get an idea of what is the result of application. There are two types of product you'll encounter. One is a cream polish which will penetrate the leather and is good for colour rejuvenation. The other is a wax polish that's ideal if you're looking for a surface shine because it creates a coating over the leather allowing you to buff it to your heart’s content.Much like conditioner, shoe polish should be applied in small, gradually layered amounts using a horsehair brush or cloth moved in concentric circles with mild pressure.

We suggest you opt for a wax-based polish, which will add some pigment to the shoes (enriching their colour), provide all-important protection and enhance the smoothness of the finish. Wax polishes also give you a better chance of achieving that perfect military-standard,mirror-like shine on your dress shoes. Bull shining (or spit shining as you’ll probably better know it) is the old-fashioned yet surprisingly effective technique commonly used to give a high shine finish to dress shoes.

If you’d prefer to take this more economical route, then find a soft rag, stretch it over your index and middle finger, twist the loose ends of the cloth until the material is tautly stretched over the fingers,and hold. Then, apply a few drops of water to your rag-swaddled fingers and rub gently on the same spot until you feel a hardening of the wax; with a good bit of elbow grease, a decent shine should begin to appear. If the wax still remains soft and you still cannot feel any change, wait for thirty seconds, apply another few drops of water and re-work the same spot. When a shine has appeared in one spot, move on to the next until the entire shoe is gleaming.

Step : 4 Storage

Care for your shoes and they are not going anywhere for years. So its important to store them properly. Keep them away from direct heat . This makes the leather crack and dry fast. Leather shoes should be stored in shoe bags – these will protect the shoes from light that can damage leather and will also keep your shoes free from dust.

Store suede shoes in open air (but not in direct sunlight) – unlike some types of footwear that can be stored easily in plastic containers, suede requires exposure to air in order to breathe.Put a pair of shoe trees in your shoes.

After conditioning and cleaning, cedar shoe trees are the best thing you can do for your footwear. They retain the shape of the shoe, reduce creases, and naturally absorb moisture/odors. Look for one with a full heel made out of cedar.Give 'em the day off. For example, wearing your chestnut brown wingtips three weeks straight is definitely not going to prolong their life. Every few days give the shoes a chance to "breathe".Use a shoe horn. That foot wiggle dance you do when trying to get your shoes on destroys the heels.

Different types of leather and their care

Different types of leather require different types of care, so we made this handy guide for keeping your shoes clean and looking their best.

1. Full Grain Leather

To remove the dirt, wipe gently with a dry cloth to remove any dried-on dirt and dust. Then dampen the cloth with warm water and wipe again. Allow leather to dry naturally, away from direct sunlight and direct heat sources (like heat vents) that can dry out the leather.
Use a high quality cream polish that matches the shoe color, then buff with a horsehair brush to shine.
Avoid liquid shoe polishes and silicone sprays.

2. Brushed leather/smooth leather

It slightly differs from fullgrain leather. It has an extra shine giving it an antique look. Care for this leather is almost the same as for full grain.
To remove the dirt, wipe gently with a dry cloth to remove any dried-on dirt and dust. Then dampen the cloth with warm water and wipe again. Allow leather to dry naturally, away from direct sunlight and direct heat sources (like heat vents) that can dry out the leather.
Use a high quality cream polish that matches the shoe color, then buff with a horsehair brush to shine.
Avoid liquid shoe polishes and silicone sprays.

3. Beeswaxed and Oiled Leathers

To remove dirt, wipe gently with a dry cloth to remove any dried-on dirt and dust.
Ideally an oil based waxed polish should be used. If you do not find it, use a neutral cream polish in small amounts. Allow leather to dry naturally, and then buff with a cotton cloth.
Keep away from direct sunlight and direct heat sources (like heat vents) that can dry out the leather.

4. Suede and Nubuck Leathers

To clean, use a rubber eraser to remove dirt and smudges. Then, brush lightly with a soft brush specifically for suede and nubuck products.
Care should be taken to brush in the same direction. If you brush in different directions, some suedes will give the appearance of being two different colors.
Never use a wire brush or polish on suede or nubuck. (Some suede brushes do have wire in the center, which is specifically made for use on suede).
Follow up with a silicone spray for water and stain resistance.

THE ESSENTIALS

With the right supplies, your shoes will last longer, feel better and always look their best. Here is a list of essential things you would require to help your shoes achieve a longer life and dapper appearance.

1.Cream Polish

Cream polish is offered in many different colors to match your footwear. It's easy to apply with a horse hair brush, but should never be used on suede or nubuck.
Cream polish won't add as much color as a wax polish.

2.Horse Hair Brush

There are usually two different colors of horse hair brushes: a dark color for darker polishes and a lighter color for lighter polishes.
The brush is used to work the polish into the leather and also helps remove excess polish on the shoe.

3.Shoe Horn

A shoe horn helps protect the back of your shoes as you slide your foot in, maintaining its shape and fit.

4.Shoetrees

Shoetrees can extend the life of your shoes up to 30% or more!
They help absorb moisture, drawing the leather back to its original shape as it dries, extending the life of the uppers and insoles.
Shoetrees also promote even wear of the shoes, maximizing the life of the soles.
Cedar trees are the only effective type of tree. Plastic and metal do not achieve the drying effect.
A secondary and also important part of shoetree use is to maintain the shape of the shoe. The tree will eliminate fine lines where the shoe flexes.
Once you take off your footwear for the day, immediately place the cedar shoetrees into your shoes and leave them in the shoes until the next wearing.

5.Wax Polish

Apply wax polish to leather shoes with a slightly damp cloth.
Wax polish adds more color and shine than cream polish.

Final Word

Keeping your shoes looking great isn’t as taxing or expensive as you might think – treat our shoecare advice as your go-to care manual next time you invest in a timeless pair, and see just how much further your footwear can go. At FELLMONGER we love what we do. And thats why we care for the shoes with equal love with which they are made.